The Retail Installation Project aims to enhance the customer experience at the outdoor product retail store through the implementation of interactive stations. This initiative is designed to create a dynamic and engaging shopping environment. By offering a unique and interactive retail experience, the goal of this project is to attracta nd captivate potential customers.
The project includes a comprehensive graphic and interactive design approach.
From visually appealing catalogues to captivating motion graphics, the design elements
are meticulously crafted to align with the brand identity and establish a cohesive visual experience.
As an interactive media designer, my role in this project is to create various graphic elements including logo design,
the graphic layout of each stations and product photos. Through the editing and implementation of these graphic elements
into the HTML/CSS and JavaScript, the objective is to guarantee a seamless and enjoyable interaction for customers at each station.
Customers stand in front of the station, swipe their hand over the sensor, and watch as the product on the screen rotates 360 degrees. This feature provides a comprehensive view, showcasing every detail and design aspect of the product.This interactive experience is an easy and engaging way for them to get a complete understanding before making a purchase.
