The collaborative project entailed a team effort with real client Cam & Leo's Emotion School. Our task is crafting a poster titled "Is this an emergency?" for their educational booklet Module 5 on 'Emotional Regulation'. Designed to teach children the varying levels of emergencies, facilitating improved emotion control.
Cam & Leo's Emotion School is a unique program rooted in core psychological and educational principles. Utilizing interactive video guides and games, it's designed for kids and grown-ups to do together, either in the context of a family unit at home, or as a class at school.
Oftentimes, we get emotionally escalated about things that don't really matter. Use this Thinking Shifter and ask yourself if your response to what you're facing is proportional, and if it's really as urgent as your emotional reaction would indicate.
The primary design featuring an angry face to show the most common and immediate response when a person faces an "emergency" situation,
especially for kids. Additionally, using a star shape or a shape like a sparkle or explosion to emphasize the level of "Anger”.
The use of gradient of RED to reflect the different level of 'Emergency' and 'Anger'.
The design process for our poster underwent several iterations to meet client requirements and enhance appeal. Initially, we crafted the 1st version with vibrant colors and captivating characters, aligning with our target audience, children, and their parents.
Following client feedback, subsequent versions transitioned to a blue color scheme to match the module's theme and featured an ambulance siren to reinforce the emergency concept.
Finally, in the last version, we opted for a more subdued color palette to harmonize the distinct red and blue hues, ensuring optimal print quality while maintaining visual impact.
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The final design for Cam and Leo's Emotion School materials maintains consistency by using the theme colors from previous modules, ensuring a cohesive set. It simplifies complex elements for better comprehension by children, prioritizing clarity and ease of understanding without compromising the essence of the content.
As a member of a two-person team responsible for poster design, my role encompassed active participation across various design stages. Collaborating closely with my teammate, I engaged in brainstorming sessions, contributed to sketch creation, aided in selecting color schemes, crafted design elements, and iteratively refined versions leading to the final design.
