The Retail Installation Project aims to enhance the customer experience at the outdoor product retail store through the implementation of interactive stations. This initiative is designed to create a dynamic and engaging shopping environment. By offering a unique and interactive retail experience, the goal of this project is to attracta nd captivate potential customers.
The project includes a comprehensive graphic and interactive design approach.
From visually appealing catalogues to captivating motion graphics, the design elements
are meticulously crafted to align with the brand identity and establish a cohesive visual experience.
As an interactive media designer, my role in this project is to design all the graphic elements including logo design,
the layout of each station, product photos and videos. Through the editing and implementation of these graphic elements
into the HTML/CSS and JavaScript, the objective is to guarantee a seamless and enjoyable interaction for customers at each station.
Customers place a display product over the sensor-equipped surface, the catalogue of the product appear on the screen in real-time. A high-resolution screen is mounted on the wall, with a cabinet or table equipped with sensors placed at the front, displaying products from different categories and enabling customers to interact with them.
Customers stand in front of the station, swipe their hand over the sensor, and watch as the product on the screen rotates 360 degrees. This feature provides a comprehensive view, showcasing every detail and design aspect of the product.This interactive experience is an easy and engaging way for them to get a complete understanding before making a purchase.
Customers touch the screen to select and customize their products. They can mix and match by choosing options displayed on the touchscreen. When satisfied, pay directly at the station, and a receipt prints out.
With the Touchscreen Ordering Station, customers have full control over their selections and payments, streamlines the entire process, ensuring a seamless and quick shopping experience.
Features marketing videos displayed on a large wall in the store, customers can scan a QR code to choose from a selection of videos.
The eye-catching display device is designed to enhancing the store's visual appeal and attract potential customers.
Skyline Outdoors is a brand that's all about outdoor apparel and gear. The brand name draws inspiration from the breathtaking views experienced during hiking and camping adventures.
